• Date added

8 January 2024

T2O: Packaging

• Date added

8 January 2024

Established in 2021, T2O is an innovative brand in fresh tea leaf beverages, offering a unique tea-drinking experience in Yiwu, eastern China.

Guangzhou-based visual design studio another design was responsible for the visual identity system and packaging design, creating a brand identity that perpetually flows with the passage of time.

Client

T2O

Year

2023

another design

Art Director

Liu Zhao

Creative Director

Liu Zhao

Designer

Du Xiaojun

Typefaces in Use

Source Han Sans
Source Han Serif

Established in 2021, T2O is an innovative brand in fresh tea leaf beverages, offering a unique tea-drinking experience in Yiwu, eastern China.

Guangzhou-based visual design studio another design was responsible for the visual identity system and packaging design, creating a brand identity that perpetually flows with the passage of time.

T2O: Overview
T2O: Coffee beans packaging
T2O: Takeaway packaging
Information

Guided by the philosophy of ‘dynamism’ and centred around 'one tea, three drinks,' T2O is committed to exploring and presenting a contemporary Chinese style of tea beverages and consumption. another design employed the concept of 'fusion' through variations in font thickness to convey the harmonious blend within the tea beverages. Complemented by a vibrant colour system, T2O standardised its extensive product range seamlessly, adapting to day-and-night transitions and crafting a visual identity that perpetually flows with the passage of time.

T2O: Overview
T2O: Coffee beans packaging
T2O: Coffee beans packaging
T2O: Coffee beans packaging
T2O: Coffee beans packaging
T2O: Brand applications
T2O: Overview
T2O: Drip coffee packaging
T2O: Packaging
T2O: Typography
T2O: Logo

another design

another design is a transmedia visual design team. Their multidisciplinary approach empowers them to challenge the traditional way of thinking, push the boundaries of design language, and explore the diversity of design across various fields. Specialising in design strategies crossing culture and business, the team is dedicated to providing professional services and innovative strategies to their clients by striking a balance between cultural and commercial programmes.

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