Petit Planet was created to provide an experiential space for children and families at the shopping centre. The brand name, Petit Planet, was chosen to embody the idea of each child as a mini-universe full of infinite possibilities.

The logo design features bold letters with a small inner space between them, creating a contrast that is emphasised throughout the brand's visual identity. The contrast is meant to encourage people to reflect on their perception of size and its relative nature, symbolising the many possibilities available.

The graphic system is based on a ‘Universal Grid’ which expands freely to represent vertical, horizontal, circular, and planetary orbits. This system visualises the infinite possibilities of children, and their potential for growth and exploration.

Deviating from the conventional approach of using friendly and cute shapes and soft colours typically used for children's projects, studio fnt questioned the idea of defining children's tastes from an adult's perspective and explored uncharted territory with the use of a mysterious black colour and thick, heavy shapes. Unlike the typical designs, the illustrations for Petit Planet feature strange alien creations and familiar forms in unexpected contexts against the backdrop of space.