While the primary function of the site is commerce-oriented, the project was rooted in a shared understanding that care transcends the mere purchase of a product, acknowledging the importance of community, vulnerability, and complexity, which manifests uniquely for each person. The site also includes features like journal entries from the OEM team, updates on community events, and curated playlists to reflect the brand's personality, which is described as intentional. This level of storytelling requires time, effort, and resources, and showcases the team's commitment to creating a new kind of drugstore experience.