The goal of the redesign was to elevate the perception of product quality and refresh the brand image, all while preserving its essence of warmth, happiness, and family spirit. A key challenge was evolving the brand’s smiling character without reducing it to a simple illustration or emoji, resulting in an identity that is both playful and credible.

The graphic approach balances dynamism and credibility, combining a playful visual language with quality products. A modernised logo, refreshed colour palette, and rounded typography bring a playful touch, while structured grids, thoughtful compositions, contrasting type sizes, and a secondary sans-serif font enhance the brand’s overall perception.