CAP Dept.
Daily Dialogue• Date added
31 January 2023
• Date added
31 January 2023
CAP Dept. is a Madrid-based creative production agency that also functions as a media channel. It is structured around a numbering system that represents each of its eight departments: Agency, Production, Studios, Lighting, Media, Gallery, Foundation, and Hotel. This flexible system allows clients to explore a wide range of possibilities for turning their ideas into content.
Munich-based creative and design studio Daily Dialogue developed the identity of CAP Dept. and created a system to represent the respective departments within the company.
CAP Dept. is a Madrid-based creative production agency that also functions as a media channel. It is structured around a numbering system that represents each of its eight departments: Agency, Production, Studios, Lighting, Media, Gallery, Foundation, and Hotel. This flexible system allows clients to explore a wide range of possibilities for turning their ideas into content.
Munich-based creative and design studio Daily Dialogue developed the identity of CAP Dept. and created a system to represent the respective departments within the company.
CAP Dept.’s identity was defined by the underlying idea of a flexible system of numbers. These numbers can be used to define spaces within applications or to illustrate content. The identity is informal and sophisticated, with a good sense of humour and not constrained by strict guidelines.
"CAP Dept.’s identity was defined by the underlying idea of a flexible system of numbers. These numbers can be used to define spaces within applications or to illustrate content."
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