Almond Rocks: Packaging

• Date added

24 May 2024

Almond Rocks is a clothing brand based in Hangzhou. 

New York and Shanghai-based multidisciplinary design studio Workbyworks developed the brand identity and packaging system.

Client

Almond Rocks

Year

2023

Workbyworks

Creative Director

Han Gao

Graphic Designer

Han Gao

Photographer

Shilu Wang

Typefaces in Use

Almond Rocks: Tags
Almond Rocks: Tag and label
Almond Rocks: Packaging
Almond Rocks: Clothing
Almond Rocks: Labels
Almond Rocks: Guidelines
Almond Rocks: Guidelines
Almond Rocks: Guidelines
Almond Rocks: Guidelines
Design

Workbyworks crafted a visual system centred around two colour blocks, highlighting the letters A and R in the brand's name. Leveraging the brand's strong and straightforward name, this approach resulted in a modern and distinctive identity. Moreover, the expressive nature of the two colour blocks allows them to form various shapes across different contexts within the brand's applications.

Almond Rocks: Clothing
Almond Rocks: Label
Almond Rocks: Brand graphic
Almond Rocks: Brand graphics
Almond Rocks: Brand graphics
Almond Rocks: Brand graphics
Almond Rocks: Brand graphics
Almond Rocks: Brand graphics
Almond Rocks: Brand graphics

Workbyworks

Workbyworks is a multidisciplinary design studio based in New York and Shanghai, founded by Han Gao and Wenbo Yi. Working with clients around the world, they provide creative direction, branding, visual identities, packaging, website, and book design. In response to the ever-changing creative design context, Workbyworks Studio shares flexibility in projects across a wide range of different fields, with its influence taking on various forms at large and small scales.

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